Getting into PR by Sarah Stimson

Many of you know, I am now a third year student who is studying Journalism and Media and Communications. As a third year I am faced with the daunting task of trying to find a job, within Public Relations, for next year. This is a task I have found both over-whelming and confusing at times, so when tutor told me about a new book all about getting a job within PR I jumped at the chance to read it.

How to get a job in PR is written by Sarah Stimson, who has worked within recruitment and training for over a decade and now works with the Taylor Bennett Foundation. If anyone knows how to get into the PR industry it’s her.

The book consist of 37 short chapter, including what is PR, Using social media to get a job and the 25 don’ts of PR. The book goes over the basic information perfect for people just learning, or looking to learn about Public Relations and goes onto to talk about getting a job and how to ask for a pay rise for people looking to work in PR. It even looks at taking a career break and how to resign for when you have managed to get your job.

The layout of the book makes it easy to read all in one go or to quickly look up information of interest. Each chapter has an explanation by Sarah along with a number of industry professionals giving their thoughts on each of the topics, meaning that you can hear what the professionals real think, and make your own mind up.

The wonderfully funny and conversational tone of the book makes reading it easy and enjoyable. Where else can you read “If you want you parents to proudly declare, “my daughter is a PR consultant” and for the rest of the dinner table to go ‘Oooo’ my son wanted to ho into PR but settled for being a vet instead, then your going to be sorely disappointed.”

This book has already helped me concentrate on what I need to do to get a job next year, and what sector I want it to be in. I can see this easily being my PR job bible for the next few months and even once I have a job. I would recommend this book to anyone who is hoping to get into the PR industry or is studying PR.

This book was kindly gifted to me by Sarah for an honest view, Thank you to Sarah and everyone involved in this book for finally giving PR students a helping hand to get into the industry.

You can buy the book from amazon: http://www.amazon.co.uk/gp/product/B00GX9DXVA/ref=cm_cr_mts_prod_img

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Cosmopolitan masterclass: London!

ImageSo a few weeks ago I got an excited text message from my friend, Jess saying she had seen an advert in Cosmo magazine about their masterclass. They had an amazing looking panel including Louise Court (Cosmo editor), Jazz Kaur (PR for Benefit), Cherry Healey (BBC3 Doc presenter), Chloe Melick (co-found of inside/out PR), Nicole Mowbray (Daily Mail’s Life & Style editor) and Pat McNulty (Cosmo’s digital editor). I am hoping to get into PR when I have finished university so the 2 women in PR as well as the amazing Cherry Healey, how could I say no?

We decided that we would take a coach from Leicester to London, in a short 3 hour trip!!! but the price was good and we were students. By the time we got Into the center of London it was about 2 O’Clock, so we grabbed a hotdog and queued for the London eye.

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I feel slightly bad because the other friend that came with Jess and I was Rhea and she is scared of heights, I didn’t realise how scared. We got into the pod (???) and Rhea sat on the bench in the middle and barely moved for the next 40 minutes.

Once we had finished the London eye it was about 4:00, I have no idea where the time went. We got back on the tube and headed to Covent Garden, where the masterclass was held, it turns out that Covent Garden is filled with health restaurants that serve tofu burger with a shot of wheat grass, we looked around and eventually found a pub that served food. It turned out to be the worst food ever!

After dinner we headed to the cosmopolitan event, when we got there the room was filled with very over dressed girls, most of whom looked like they were ready for a night out rather than a seminar, I felt like a bit of a let down after my makeup had worn off over the day. We sat down to find our goody bag, filled with some amazing products (a review coming soon!) The masterclass started with Louise Court asking the rest of the panel a number of questions, all of which gave a great insight into the media profession. They covered getting work experience, what is involved in their job, how social media has affected their jobs. They then went onto asking questions from the audience, the different questions were really great, although most people asked personal questions that only referred to them.

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Overall it was a great experience and I have booked onto the next masterclass the Blogging one!